Generally, marketing is associated with promotional activities surrounding a product or a service. However, if we look from a broader perspective, it can also be defined as a process of promoting oneself or implementation of an idea that turned out to be trendsetting and is widely followed today. These below-mentioned marketers serve as a good example of how it is done.
Marketing is not just about promotion but it’s about innovation and implementation of new practices according to the trends or as in the below cases, we are about to see, starting a new trend. Let us take a look at 9 Motivational marketers who revolutionized the marketing industry with their innovations.
The modern marketing guru and an author of 2 bestsellers, Seth Godin is one of the best motivational marketers and marketing brains we have today. An entrepreneur, author, public speaker and marketer, Seth Godin has successfully started many ventures and turned them profit-making businesses today. With 17 books to his credit which include the likes of “Tribes” and “Linchpin” – both international bestsellers, Seth is one of the few authors out there who caters to readers of all the ages. With books on marketing for the professionals and also books for children like “Worlds of Power”.
The prowess of Seth’s marketing genius can be ascertained by the fact that he has often used offbeat techniques, unlike other marketers – crowdfunding for books and books based on video games etc. to market his works. He is also well known for his unique marketing strategies like scavenger hunts and contests for promoting his companies.
Media mogul, animator, entrepreneur, are just some of the ways to define Walt Disney. Disney today is a part of almost every top marketer’s list ever made as he was the one who laid the foundation for animated content which is usually perceived to be a children specific content into a multi-billion dollar industry.
A shy person by nature, which not so many marketers could afford to be, Disney is often credited with path-breaking techniques for marketing which are widely followed across the world. Merchandise marketing, television marketing etc. are some of the techniques Disney came up with way back in the 1950s. They say marketing is a continuous process and going by the same theory, Walt Disney developed Disney into a billion dollar corporation operating across movie industry, amusement parks, animated content, broadcast service etc. His innovations are still in use today making him one of the top motivational marketers.
Another name that regularly comes up when we think of motivational marketers, Steve Jobs is often considered as the father of modern marketing. Not just through his products, Jobs also created a distinct brand image for himself through his product demos and black turtlenecks.
The tagline of “think different” was exactly the lines he lived by and made sure that the products of Apple reflected the same. It’s often said that it’s the uniqueness along with the user-friendliness of the products that made Apple.Inc what it is today and not its features. It’s Jobs who is often credited with bringing the “unique” image to the product. It is only through the aggressive marketing practices of Jobs, Apple. Inc became the biggest technological enterprise in the world today. The best example supporting this could be the fact that Jobs was perhaps the only CEO who was not just running the operations but he was the face of the brand.
Another success story driven by innovation, Henry Ford started his life as a watch repairman moving on to repairing steam engines and evolving into an entrepreneur who provided affordable cars to the middle class. Although he didn’t invent the assembly line method for production, Ford made such extensive use of the method that he is often attributed to bringing the technique into the production practices all around the world.
It was his passion towards providing the cars for the general public that made him come up with cost-cutting techniques which made Ford extremely popular among the masses. Ford made great use of marketing and advertising techniques like flyers and banners that made Ford Motor Company the number one automobile company in the USA. Ford is also known for using the franchise method which not just helped in simplifying the business but it helped a great deal in marketing. His vision and simplifying the manufacturing process with simple methods is what earned him a place in the list of motivational marketers.
Affiliations with companies like Apple, Google, Motorola to name a few, Guy Kawasaki has a quite an enviable portfolio. Guy Kawasaki is credited with coining and popularizing the term evangelist across marketing and technology industries. Such is his repute that today when top companies think of marketing, Guy Kawasaki is the first name to come up. This is the reason he is one of the most motivational marketers today.
A prolific author and a marketing genius, Guy is often referred as “Guy with midas touch” as companies like ticketleap, paper.li, Evernote and dozens of others are lined up today to use his advisory services. Guy Kawasaki is also the brand ambassador of Mercedez Benz USA and that serves as the biggest testimonial to Guy’s marketing prowess.
Fondly referred as the father of advertising, David Ogilvy started a small advertisement company with 2 staff members and no clients in 1948 which today is called Ogilvy & Mathers – one of the biggest advertising corporations in the world. David Ogilvy was the brains behind producing advertisement copies for companies like Dove, Rolls Royce etc. which played a key role in establishing his company as leaders in the industry with 450 offices in 169 cities.
Known for understanding audiences pulse the best, David Ogilvy often spent a lot of time researching consumer behavior and it’s patterns. David Ogilvy is often credited with pioneering persona-based marketing. He firmly believed that successful advertising of any product is based on information about the consumer. The precise understanding of target audience is what makes him a motivational marketer.
Rated as the No.1 marketer to watch in 2017 by Forbes, Grant Cardone is a sales training and marketing expert by profession. Thousands of small companies and Fortune 500 companies have taken up the advisory services of Grant to boost their sales to good effect. Grant also runs Grant Cardone Sales Training University and Grant Cradone on- Demand Automotive Sales Training as a part of his training program.
Grant also is a real estate tycoon and a social media expert and is active on almost all the social media platforms. His straight shooter attitude and goal oriented thinking has made him a favorite among the corporations and individuals worldwide. As someone who got out of rehabilitation center at the age of 25 to being what he is today, Grant has seen the ups and downs in his career and that’s what pulls companies to him.
A serial entrepreneur and 4 times New York Times bestselling author, Gary Vaynerchuck is also one of the leading digital marketer and social media pioneers today. Gary is also a famous wine critic who grew his family’s $3 million to $60 million in a very short span of time by starting e-commerce store for the business in the 90s.
Known for his marketing acumen, Gary serves as an investor to companies like Uber, Facebook, SnapChat, Twitter to name a few. Also, being an advisor and investor, Gary also runs a social media agency named VaynerMedia where he advises some of the biggest names in the industry on social media branding and strategies. The immense following that he enjoys on social media and number of people looking up to him makes him a motivational marketer.
A following of above 350,000 Twitter followers, Chief Content Officer of Marketing Profs, A bestselling author of multiple works on marketing are just some of the accomplishments of Ann Handley. She started her career as a business writer and editor and has gone on to write for almost all the leading publications like Huffington Post, Entrepreneur and so on. Ann has also been rated as the top woman influencer in social media by Forbes making her the most sought-after marketing professionals.
Ann is also widely considered as a pioneer in Digital Marketing and is the co-founder of ClickZ.com. The content at ClickZ focuses on creating industry awareness and is highly interactive which became it’s USP.